The driving effect of international events on Protective gear Procurement: Taking CrossFit Games as an Example

In today's globalized sports market, the driving effect of international events on the procurement of related products is becoming increasingly significant. Take CrossFit Games as an example. This top-level physical fitness event not only attracts the participation of the world's top athletes, but also greatly promotes the prosperity of the protective gear market.

First, the scale and attention of the event have increased
CrossFit Games, as one of the most influential physical fitness events in the world, has seen its scale and attention increase year by year. In the first half of 2025, CrossFit signed 10 new partnerships, bringing its total number of partners to 20. This measure not only enhanced the commercial value of the event but also brought huge market opportunities for event-related products such as protective gear.

Second, the demand for protective gear among athletes is on the rise
As the competition in events intensifies, the demand for protective gear among athletes is also constantly increasing. In high-intensity physical training and competitions, protective gear can effectively safeguard athletes' bodies and reduce the risk of injury. For example, in 2025, CrossFit Games' official partner Gymreapers will provide high-performance knee pads and belts for 520 of the world 's top junior and master athletes. These high-performance protective gear not only provide necessary protection but also enhance the competitive performance of athletes.

Third, the improvement of competition standards and the quality of protective gear
The strict standards for protective gear in international events have also promoted the improvement of protective gear quality. For instance, the chest guards used in fencing competitions must be strictly certified by FIE (International Fencing Federation) to ensure they provide sufficient protection at critical moments. Such high standards have prompted protective gear manufacturers to constantly improve product design and materials to meet the demands of international events.

Fourth, market-driven effects and consumption trends
The holding of international events not only boosts the demand for protective gear among professional athletes but also stirs up the interest of ordinary consumers in sports protective gear. With the global broadcast of the event and its wide dissemination on social media, more and more people have begun to pay attention to the importance of sports protective gear and are willing to pay a higher price for high-quality protective gear. This market-driven effect prompts protective gear manufacturers to continuously expand their product lines to meet the needs of consumers at different levels.

Fifth, future development trends
In the future, with the continuous development of international events and the continuous expansion of the sports market, the protective gear market will embrace more opportunities. On the one hand, the internationalization and commercialization of the event will provide a broader market space for protective gear manufacturers; On the other hand, consumers' demands for sports protective gear will become more diverse and personalized. This will prompt protective gear manufacturers to constantly innovate and develop more high-performance and high-comfort products.

Conclusion
The driving effect of international events such as CrossFit Games on the purchase of protective gear is significant. The increase in the scale and attention of events, the growth in athletes' demand for protective gear, and the promotion of protective gear quality by event standards have jointly contributed to the prosperity of the protective gear market. In the future, with the continuous development of the sports market, the protective gear market will continue to maintain a growth trend, providing more opportunities and choices for manufacturers and consumers.